Merchant Cash Express was the 1st company to offer business cash advances in the UK and continues to lead the market with the aim to make it easy for SMEs to grow and thrive. However, with strong competition there was a need to build a differentiated brand that would allow it to grow.
The brand overhaul meant getting under the skin of this unique company to craft a vision, mission statement, personality, brand positioning, name and visual identity. Intensive research unveiled a more personal and flexible approach to finance that was captured in a new brand positioning. The Liberis logo conveys the sense of liberation and optimism offered to customers, with the forward feeling of progression with its stylised composition.
