Goodypass.com
A new brand positioning, name, identity and web expression for Goodypass.com, a new concept in e-commerce. The design uses A list associations to bring prestige and loyalty to the rather functional...
View ArticleDowntown Jebel Ali
A powerful brand positioning, name and identity for a 200 hectare development zone in the centre of Dubai that challenges all the category conventions. No architectural references. No skyscraper...
View ArticleRoyal Salute 62 Gun Salute
62 Gun Salute is a line extension at the top level of Royal Salute’s portfolio aimed at taking market share from the ultra-prestige cognac sector. Defining the very pinnacle of luxury Scotch whisky it...
View ArticleLumesse
A change in ownership left StepStone Solutions with an expiry date on it’s name. This meant that the HR software company had to find an altogether new solution, no pun intended. We discovered an...
View ArticleVio
Branding for a new innovation from Coca Cola – a totally new sparkling, dairy based drink infused with natural fruits. Naming, positioning and design for this new product innovation link up to a trendy...
View ArticleBeefeater Burrough’s Reserve
The brief was to create a concept to establish a new category of ultra-premium gin for Beefeater. Burrough’s Reserve had to be the pinnacle of the range, embodying heritage, craftsmanship and luxury....
View ArticleNescafé Azera
Over the last few years, the coffee market has been shaken up by coffee shop coffee branching out and appealing to younger consumers. Starbucks then launched an instant ‘micro-ground’ coffee and...
View ArticleDylon
Beautiful branding for DYLON that netted a 24% increase in total sales. Astute consumer insight translated into a powerful visual identity invites consumers to reassess the brand and inspires them to...
View ArticleSipstor
A new e-commerce platform for Pernod Ricard. Aimed at a youthful, design-savvy, urban crowd, the site retails premium, short run ‘added value’ exclusives from across the portfolio including Absolut,...
View ArticleGoodypass.com
A new brand positioning, name, identity and web expression for Goodypass.com, a new concept in e-commerce. The design uses A list associations to bring prestige and loyalty to the rather functional...
View ArticleDowntown Jebel Ali
A powerful brand positioning, name and identity for a 200 hectare development zone in the centre of Dubai that challenges all the category conventions. No architectural references. No skyscraper...
View ArticleRoyal Salute 62 Gun Salute
62 Gun Salute is a line extension at the top level of Royal Salute’s portfolio aimed at taking market share from the ultra-prestige cognac sector. Defining the very pinnacle of luxury Scotch whisky it...
View ArticleLumesse
A change in ownership left StepStone Solutions with an expiry date on it’s name. This meant that the HR software company had to find an altogether new solution, no pun intended. We discovered an...
View ArticleVio
Branding for a new innovation from Coca Cola – a totally new sparkling, dairy based drink infused with natural fruits. Naming, positioning and design for this new product innovation link up to a trendy...
View ArticleBeefeater Burrough’s Reserve
The brief was to create a concept to establish a new category of ultra-premium gin for Beefeater. Burrough’s Reserve had to be the pinnacle of the range, embodying heritage, craftsmanship and luxury....
View ArticleNescafé Azera
Over the last few years, the coffee market has been shaken up by coffee shop coffee branching out and appealing to younger consumers. Starbucks then launched an instant ‘micro-ground’ coffee and...
View ArticleDylon
Beautiful branding for DYLON that netted a 24% increase in total sales. Astute consumer insight translated into a powerful visual identity invites consumers to reassess the brand and inspires them to...
View ArticleThe Co-operative Food
With declining market share and own-brand suffering from a comparatively smaller share of basket, The Co-operative needed to overhaul its entire own-brand offer to better meet a convenient fresh top-up...
View ArticleDowntown Jebel Ali
A powerful brand positioning, name and identity for a 200 hectare development zone in the centre of Dubai that challenges all the category conventions. No architectural references. No skyscraper...
View ArticleRoyal Salute 62 Gun Salute
62 Gun Salute is a line extension at the top level of Royal Salute’s portfolio aimed at taking market share from the ultra-prestige cognac sector. Defining the very pinnacle of luxury Scotch whisky it...
View Article