Branding for a new innovation from Coca Cola – a totally new sparkling, dairy based drink infused with natural fruits. Naming, positioning and design for this new product innovation link up to a trendy young audience profile. The brand name – Vio and the brand idea – a vibrancy drink, fizzing with healthy goodness – led to a design that packs energy colour and movement into unique aluminium bottles. Launched to a hip New York crowd, the buzz is now out about this new drink sensation.
↧
Vio
↧